P & T needed a ‘teaser’ site to launch the brick-and-mortar brand while the e-shop site was in development. During the brand development process we had accumulated a trove of moodboard imagery along the two themes of the brand: paper and tea. I created a pair of bitmap frames, one representing paper and one tea with the logo ampersand signifying the marriage of the two. The result is a sort of rebus featuring a pair of randomly changing images creating unpredictable variations of the branding equation.
P&T Prelaunch Webpage